Privacy Policy

Your privacy is fundamental to everything we do. Here's how we protect and respect your personal information.

Effective January 1, 2025

Information We Collect

At HomeReflect, privacy protection is fundamental to everything we do. We understand that when you share your personal information with us, you're placing your trust in our company. We take this responsibility seriously and are committed to being completely transparent about what information we collect, why we need it, how we use it, and how we protect it.

We follow the principle of data minimization - we only collect information that is necessary to provide our services, improve your experience, or fulfill legal requirements. We never collect personal information just because we can; every piece of data we request serves a specific, legitimate purpose that benefits you as our customer.

This section provides detailed information about the types of data we collect, the specific circumstances under which we collect it, and the legal basis for each type of collection. We categorize our data collection into clear groups to help you understand exactly what we're asking for and why.

Personal Identification Information

We collect personal information only when you voluntarily provide it to us through specific interactions with our website or services.

  • Email Address: Collected when you sign up for launch updates, newsletter, or early access notifications. Used exclusively for sending you requested updates and important service announcements
  • Name (First and Last): Requested for personalized communications and customer support. Helps us address you appropriately and provide more personalized service
  • Contact Information: Phone number or additional contact details may be collected for customer support, order fulfillment, or technical assistance purposes
  • Communication Preferences: Your preferences for how and when you want to receive communications from us, including frequency and content type preferences
  • Feedback and Survey Responses: Information you provide when giving feedback, participating in surveys, or sharing your opinions about our products and services

Technical & Usage Information

We automatically collect certain technical information to ensure our website works properly on your device and to improve our services for all users.

  • Browser and Device Information: Browser type, version, operating system, device type, and screen resolution to ensure compatibility and optimize display
  • Website Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths to understand user behavior and improve website design
  • IP Address and Location: Your IP address (which may indicate general geographic location) for security purposes, analytics, and to provide region-appropriate content
  • Referral Information: Information about how you found our website (search engine, social media, direct link) to understand our audience and improve marketing efforts
  • Performance Metrics: Page load times, error reports, and technical performance data to identify and fix issues that might affect user experience

How We Use Your Information

We process your personal information only for legitimate business purposes that directly benefit you, improve our services, or fulfill our legal obligations. Every use of your data is carefully considered and justified by a specific business need. We never use your personal information for purposes that you wouldn't reasonably expect or that don't align with the reason you provided it to us.

Our data processing activities are based on several legal grounds, including your consent (when you sign up for updates), our legitimate interests (improving website functionality), contractual necessity (fulfilling orders), and legal compliance (maintaining records as required by law). We clearly identify the legal basis for each type of processing and respect your rights in relation to each category.

We maintain strict internal policies about data use and provide regular training to our team members about privacy protection and appropriate data handling. Only team members who need access to specific information to perform their job functions are granted access, and all access is logged and monitored.

Product Launch Communications

We use your contact information to keep you informed about important updates, launch timelines, and exclusive opportunities.

  • Launch Timeline Updates: Important milestones, expected delivery dates, and any changes to our Summer 2026 launch schedule
  • Early Access Notifications: Priority access to pre-orders, limited edition products, or beta testing opportunities
  • Feature Announcements: New product features, capabilities, and improvements based on user feedback
  • Behind-the-Scenes Content: Insights into our father-son craftsmanship process and product development journey
  • Exclusive Offers: Special pricing, discounts, or bundle deals available only to subscribers
  • Educational Content: Tips for smart home integration, mirror care, and maximizing your HomeReflect experience

Customer Support & Service Delivery

We use your information to provide personalized, effective customer support and ensure smooth service delivery.

  • Support Request Processing: Responding to your questions, troubleshooting issues, and providing technical assistance
  • Order Fulfillment: Processing purchases, coordinating shipping, and managing delivery logistics
  • Account Management: Maintaining your preferences, subscription status, and communication settings
  • Issue Resolution: Tracking and resolving problems, warranty claims, or service complaints
  • Installation Guidance: Providing remote support and detailed instructions for mirror installation
  • Personalized Assistance: Tailoring our support based on your specific needs, previous interactions, and product configuration

Product Development & Service Enhancement

We analyze aggregated, anonymized data to continuously improve our products, services, and user experience.

  • Website Optimization: Improving site navigation, loading speeds, and user interface based on usage patterns
  • Product Development: Identifying desired features, design preferences, and functionality improvements
  • Content Personalization: Showing you relevant information and resources based on your interests and behavior
  • Quality Assurance: Identifying and fixing bugs, technical issues, or usability problems
  • Market Research: Understanding customer needs, preferences, and market trends to guide business decisions
  • Communication Improvement: Optimizing email frequency, content relevance, and delivery timing based on engagement data

Information Sharing

We Never Sell Your Personal Data

Your personal information is never sold, rented, traded, or transferred to third parties for their marketing purposes. We do not participate in data broker activities, and we do not allow third parties to collect your personal information through our website for their own commercial use.

This commitment extends to all forms of your personal data - email addresses, names, contact information, usage patterns, and any other information that could identify you. We view your data as a sacred trust, not a commodity to be monetized.

We maintain strict policies about data sharing and only share your information in the specific, limited circumstances outlined below. In all cases, we ensure appropriate safeguards are in place to protect your privacy and we maintain oversight of how your data is handled.

Any sharing of your data is governed by contractual agreements that require the same level of privacy protection that we provide. We regularly audit our partners to ensure compliance with these privacy standards.

Trusted Service Providers & Business Partners

We work with carefully selected third-party service providers who help us operate our business and deliver services to you.

  • Email Service Providers: Companies like Mailchimp or ConvertKit that help us send newsletters and updates (they can only use your data for our purposes)
  • Website Hosting & Infrastructure: Cloud hosting providers, content delivery networks, and security services that keep our website running
  • Payment Processors: Secure payment services that handle transaction processing (they follow strict PCI compliance standards)
  • Analytics Providers: Services like Google Analytics that help us understand website performance (data is anonymized and aggregated)
  • Customer Support Tools: Platforms that help us manage support tickets and provide better assistance
  • Shipping & Logistics: Delivery companies that need your address to ship products (data is deleted after delivery)

All service providers are bound by strict contractual agreements that prohibit them from using your data for their own purposes.

Legal Requirements & Safety

In rare circumstances, we may be required to disclose information to comply with legal obligations or protect safety.

  • Legal Compliance: When required by valid court orders, subpoenas, or other legal processes
  • Law Enforcement: To assist legitimate law enforcement investigations with proper legal authorization
  • Safety Protection: To prevent harm to individuals or property when we believe disclosure is necessary
  • Fraud Prevention: To investigate suspected fraudulent activity or protect against security threats
  • Rights Protection: To defend our legal rights or the rights of others in legal proceedings
  • Business Transfers: In the unlikely event of a merger or acquisition, with the same privacy protections maintained

We will always notify you of such disclosures unless legally prohibited from doing so.

Data Security

We implement comprehensive, multi-layered security measures to protect your personal information from unauthorized access, modification, disclosure, or destruction. Our security approach combines technical, administrative, and physical safeguards:

  • Data Encryption: All data transmission uses SSL/TLS encryption, and sensitive data is encrypted at rest using industry-standard AES-256 encryption
  • Access Controls: Strict authentication and authorization protocols ensure only authorized personnel can access your data on a need-to-know basis
  • Security Monitoring: Continuous monitoring for suspicious activity, unauthorized access attempts, and potential security threats
  • Regular Audits: Quarterly security assessments, vulnerability testing, and compliance reviews to ensure ongoing protection
  • Staff Training: Regular privacy and security training for all team members who handle personal data
  • Incident Response: Comprehensive procedures for detecting, responding to, and recovering from security incidents

Your Rights

You have comprehensive rights regarding your personal information. We are committed to honoring these rights promptly and transparently, typically responding within 30 days of your request:

  • Right to Access: Request a copy of all personal information we hold about you, including how we obtained it and how we use it
  • Right to Rectification: Update, correct, or modify any inaccurate or incomplete personal information
  • Right to Erasure: Request deletion of your personal data, subject to certain legal and legitimate business exceptions
  • Right to Portability: Receive your personal data in a structured, commonly used format that you can transfer to another service
  • Right to Object: Object to certain types of processing, including marketing communications and profiling activities
  • Right to Restriction: Limit how we process your data while we investigate your concerns or resolve disputes
  • Right to Withdraw Consent: Withdraw your consent for data processing at any time (where consent is the legal basis)

To exercise any of these rights, contact us using the form below or email us directly. We may need to verify your identity to protect against unauthorized access to your personal information.

Questions About Your Privacy?

We're here to help and always happy to discuss how we protect your information. Reach out anytime.

Contact Us About Privacy